How we made leads 92% cheaper for a Saudi B2C Business
We dropped the cost of a new lead from SAR 370 to SAR 37. Then we scaled spend 18x and it held. And the leads got better, not worse: paying customers jumped from under 1% to 6%. This free playbook shows exactly how we did it.
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Who built this
This account was built and run by the Gambra Digital senior team. +Ten years each, no juniors, a deliberately small roster, so the people who design the strategy are the same people running the account every week. The bar comes from years running growth for brands like Nike, Under Armour and JD Sports. Same senior team now runs paid acquisition for consumer fintech and B2C apps across Saudi and the UAE. We build the system, then run it.
What's inside
- The exact tracking we set up so we could see what was really working
- How we ran Google Ads city by city across Riyadh and Jeddah
- The one change that took lead-to-paid from under 1% to 6%
- The right order to do it in: measure first, create second, spend last
- How we built ads that win over people who are unsure
- Simple steps to start doing this on your own account this week
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